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Distributors need a product data platform before data can move cleanly across channels
Current search language around product data platforms for distributors emphasizes ingestion, enrichment, delivery, supplier onboarding, catalog management, PIM readiness, and B2B ecommerce product quality. The operational pain is not only where records are stored; it is how messy supplier files become trusted product data that ecommerce, sales, operations, and future PIM teams can use. Arovon focuses on that source-to-approved-data workflow.